Users will soon have a fresh option that enables them to lessen the amount of AI-made videos appearing in their streams. This move comes as the company revealed that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a widespread rollout. This development comes amid a rise in AI content, driven by recent content generation software.
AI Proliferation Online
Recent reports that nearly one in 10 of the fastest-growing content creators on a competing service exclusively feature clips produced artificially. A large amount of this content is deemed low-quality AI content, a term for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the ability to increase or decrease of that, depending on their own preferences,” stated a company executive.
AI on the Platform
TikTok disclosed that there are currently 1.3bn videos on its service labeled as AI-generated. Overall, over 100 million pieces of content are uploaded to the service every day, making clips made by AI a relatively small part of its total content library.
Customizing Your Feed
Users will be in a position to limit or boost the amount of AI-generated videos they watch by accessing the “manage topic” feature in the application and selecting AI-made media. Other topics that can already be modified under the tool encompass news, clothing, aesthetics, and movement.
Platform Guidelines
The platform’s policies mandate creators to identify “realistic” AI-generated content, and it bans malicious deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the app will from now on apply an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying AI-generated material. This step is intended to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
The company is additionally launching a two million dollar educational fund for specialists and organizations to develop educational content about using AI responsibly. This program will benefit non-profit groups focused on teaching computer science.
Moderation Strategy
The platform has defended its safety measures, during discussion over intentions to lay off hundreds of review team members in the United Kingdom. It is planning to eliminate 439 jobs in its user protection team in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would still have a role, but AI can protect employees by eliminating the most distressing content ahead of it is viewed by humans. The platform reported a significant reduction in explicit and harmful content handled by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is where a lot of the machine support is proving valuable operate efficiently.”
